Celebrating Channel Pioneers

In the era of the as-a-service economy, the channel industry stands at a pivotal juncture. As technology vendors adopt diverse strategies to expedite market entry and transition to subscription models, channel players face the imperative to overhaul their business approaches.

Yet, the task of crafting entirely new business models, rather than just augmenting existing ones, and uncovering fresh revenue streams poses a considerable challenge.

Capitalizing on the evolving IT consumption landscape in the digital age necessitates a shift from traditional product sales to the creation of comprehensive solutions and services tailored around emerging technologies.

Our inaugural Channel Insights Summit 2023 delved into innovative concepts and convened the complete partner ecosystem engaging in discussions about adapting to evolving market dynamics.

Additionally, Channel Insights acknowledged and celebrated notable channel figures in the region for their valuable contributions to the industry during this event.

The event commenced with a dynamic opening address by K. S. Parag, CEO of FVC, who shared valuable insights on navigating technology disruption and fostering innovation. He remarked: “Embrace technology disruption as the gateway to innovation; for in its turbulence, we find the seeds of progress.”

Next on the agenda was a compelling presentation from Samer Seman, VP of Sales at Pure, who discussed “Simplifying Data Management for the Long Haul.” He emphasized, “In a data-centric world, a timeless business model leads us toward the future.”

Following that, Shane Grennan, Senior Director of Partner Sales & Business Development at Fortinet, conducted another informative session. He illuminated the significance of both organisational culture and strategic planning in the evolution towards an MSSP, affirming, “Culture and Strategy, both are indispensable in the journey toward becoming an MSSP.”

Later, we hosted a panel discussion where experts shared their insights, experiences, and strategies for achieving and maximising channel partner profitability in an ever-evolving marketplace. Our esteemed panelists included:

• Sanja Horylova, Director of Sales, Asbis Middle East
• Simran Bagga, Vice President, Omnix Engineering and Foundation Technologies
• Ilyas Mohamed, Chief Operating Officer, Amiviz
• Mario Veljovic, General Manager, VAD Technologies

Complete list of winners: