What key innovations will you be showcasing at LEAP 2025?
At LEAP 2025, we will be showcasing the latest in AI and hybrid infrastructure solutions. This will include our newly expanded portfolio in AI-ready servers and storage solutions for efficiently managing high-performance workloads across a wide array of industries. These innovations further aim at equipping enterprises with what is needed to drive AI toward better decision-making and operational efficiency. This integration of the latest technologies empowers organisations to process data at speed and with accuracy, unlocking new opportunities in growth and innovation.
Apart from AI solutions, we will also showcase our innovative Neptune liquid cooling technology, which is a game-changer for efficiency and sustainability. This liquid cooling solution reduces energy consumption while improving thermal management; hence, it is ideal to address the ever-growing demands for AI and high-performance computing workloads. We are committed to helping businesses meet both technological and environmental goals by offering a complete suite of solutions that address performance and sustainability.
Saudi Arabia is investing heavily in emerging technologies as part of its national agenda. How are you contributing to the Kingdom’s Vision 2030 goals?
We are proud to contribute toward the Saudi Arabian Vision 2030 by aligning ourselves with the strategic goals of the Kingdom in digital transformation and economic diversification. Our work on advanced AI and cloud solutions enables a strong technological infrastructure that will allow local businesses and entities to innovate and grow in an increasingly changing digital landscape. We cooperate with key stakeholders in Saudi Arabia on enhancing the technological capabilities of many industries, including healthcare, education, and smart cities, to ensure an enabling environment for sustainable growth and development.
Lenovo is also proud to support Saudi Arabia’s Vision 2030 through our strategic partnership with Alat. This collaboration, involving a $2 billion investment, will establish our regional headquarters in Riyadh and build a sustainable manufacturing facility producing millions of PCs and servers annually. By leveraging local research and development teams, we aim to create ‘Saudi Made’ products, contributing to economic diversification and job creation in the Kingdom. Our efforts will also focus on sustainability and innovation, utilising Saudi Arabia’s green energy resources. This partnership also marks a significant step in our commitment to the Middle East and Africa region.
What is your AI strategy, and how do you see it reshaping Saudi Arabia’s tech landscape?
Our strategy is all about democratising access to AI technologies and making them beneficial for all industries. We are committed to delivering extensive AI infrastructure and services that empower the businesses of Saudi Arabia to adopt the power of AI in innovating and growing. By providing scalable and flexible AI solutions, we are enabling organisations to implement more AI-driven processes that help enhance productivity, optimise operations, and deliver better customer experiences. This helps the business stay competitive and also contributes to the overall development of the tech landscape in Saudi Arabia.
As AI technology continues to evolve, we see it playing a transformative role in reshaping Saudi Arabia’s tech ecosystem. Our solutions are designed to facilitate smarter, data-driven decision-making, allowing businesses to unlock new insights and opportunities. We work together with local partners and stakeholders on developing the enabling environment within which AI will flourish, as part of the vision of the Kingdom to be the regional hub of technology and innovation. Our commitment leads us to support the journey of Saudi Arabia toward a digitally empowered future.
With cloud adoption growing in the Middle East, how is your company addressing data sovereignty and cybersecurity challenges?
It’s highly critical that issues related to data sovereignty and cybersecurity be taken very seriously, both to assure secure use of this technology and appropriate application. Our approaches will offer more security with localised cloud solutions in conformance to the regionally evolving regulations of data protection standards. By closely collaborating with the relevant regulatory bodies and leading the industry forward, we secure the utmost state of security and compliance of our cloud offerings, gaining customer confidence in the move to the cloud.
We have forged strategic relationships with leading cybersecurity providers to be able to offer strong protection on all platforms for added security of data. Advanced security features, including encryption, threat detection, and access controls in our solutions, mean that data will stay secure at all times. This focus on data sovereignty and cybersecurity will give enterprises in the Middle East confidence to adopt cloud technologies full of assurance of security over their most critical assets.
How is your company integrating sustainability into its tech solutions to support global net-zero goals?
Sustainability forms the cornerstone of our technological solutions and is our firm commitment toward ecological responsibility across our operations. For instance, our Neptune liquid cooling technology helps decrease energy usage by a considerable percentage while improving the management of thermals in the data centres. As such, it helps them achieve a more ecological footprint in relation to energy utilisation toward achieving the globally recognised Net-Zero Goals. Besides this, the technology will help enable sustainable IT operations while providing companies with a way to meet the growing demands of AI and high-performance computing without compromising on their commitment to environmental responsibility.
Beyond product innovations, we are committed to driving the circular economy within our supply chain and manufacturing. We focus on the use of recycled materials, sustainable packaging, and are always seeking ways to minimise waste and resource consumption. But beyond that, sustainability is a principle that guides not only our partnership but also a collaborative way to develop solutions that drive environmental benefits. Putting sustainability into our technology solutions will enable our customers’ own ambitions for sustainability and create a better world for all.
How do you see Saudi Arabia’s role in shaping the future of technology in the MENA region?
With strategic investments in emerging technologies and infrastructure, Saudi Arabia is all set to drive the future of technology in the MENA region. The ambitious Vision 2030 plan of the Kingdom underlines its commitment to leadership in digital transformation and innovation. As a strategic partner, we continue to focus on how we support the vision of the kingdom through the betterment of existing solutions in place to empower businesses and the government within the Kingdom to not only survive but thrive in an ever-changing technological environment.
Through innovation and collaboration, Saudi Arabia will be leading the region’s new landscape in major areas in technology. The development of smart cities, further enhancement of the digital infrastructure, and nurturing local talent turn the Kingdom into a driver for the technological advance in the MENA region. This is why, through our partnership, we will work to contribute to this change by delivering innovative solutions that drive economic growth, new opportunities, and Saudi Arabia as a hub for technological excellence.
What do you aim to achieve at LEAP 2025?
We aim to use LEAP 2025 as a platform to reaffirm our commitment toward showcasing our leadership in AI and sustainable technology solutions. An event on the scale of LEAP is also vital for networking, which will help us with meeting the right business leaders to further discuss and showcase the latest innovative portfolio while creating more partnership opportunities. The introduction of the all-inclusive portfolio suite in AI and hybrid infrastructure will make them move toward their path to digital transformation by driving businesses with growth and innovation at speed.
We also seek to further develop relationships with key regional stakeholders and identify opportunities for collaboration that support mutual objectives. LEAP 2025 gives us a platform to share our vision regarding the future of technology and sustainability, and we are committed to making a meaningful impact by driving discussions on the role of technology in solving global challenges. By this participation, we wish to reaffirm our commitment to delivering value to customers to connect and sustain a better world.
Discussion about this post