HP is showcasing its latest technological advancements in response to evolving work dynamics driven by artificial intelligence (AI) and flexible work arrangements.
AT GITEX GLOBAL, HP’s focus is on AI-powered innovations, particularly in personalising the work experience for employees. According to HP’s Work Relationship Index, 87 percent of knowledge workers are willing to sacrifice part of their salary for personalised work setups, while two-thirds seek more individualised experiences at work. The company’s solutions aim to address these needs through AI-driven customisation, offering greater autonomy and flexibility in the workplace.
Key products to be displayed at GITEX GLOBAL include HP’s new next-gen 2-in-1 AI PCs, designed for freelancers and creators, and HP Poly, a multi-camera AI-enabled video conferencing solution. HP also plans to highlight its security-focused printing technology, which emphasises data protection and privacy.
In collaboration with Intel and NVIDIA, HP will demonstrate how its innovations help businesses harness the power of AI to enhance productivity and streamline operations. Additionally, HP will present expanded workforce solutions, aimed at reducing downtime and promoting sustainable practices through programs like HOPE Recycling Futures, which support the circular economy and digital equity initiatives.
HP’s participation in GITEX will highlight its efforts to lead in the AI-driven future of work, with a focus on personalised, secure, and sustainable technology solutions.
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