When Dr Ali Baghdadi reflects on his journey in the IT industry, he speaks not just of change but of an evolution that has redefined the role of channel partners and technology distributors. His career, spanning decades, has been deeply intertwined with the transformation of the IT and channel landscape.
Dr Baghdadi’s entry into the channel industry was, in his words, accidental.
“I started as a computer scientist, developing software that ran on hardware from different manufacturers. Eventually, I built my own company, selling third-party hardware alongside my value-added solutions. That evolved into a full-fledged distribution business with a strong value-added component,” he recalls.
In 1980, he founded Aptec in the UK, which rapidly grew into a leading force in the regional tech landscape. In 2012, it became part of Ingram Micro. Steering the company for decades, Dr Baghdadi has been a driving force, shaping its growth and influence in the industry.
Having been at the forefront of the channel landscape for years, he has witnessed its transformation, driven by evolving market demands and breakthrough technologies, expanding well beyond traditional hardware distribution.Bottom of Form Today, it thrives on value-driven partnerships that include cybersecurity, artificial intelligence (AI), and cloud computing. The role of value-added distributors (VADs) has expanded significantly, becoming more than intermediaries to solution providers, financial enablers, and service experts who help vendors and partners navigate an increasingly complex digital landscape.
“A $3 trillion industry like the channel has evolved far beyond hardware distribution,” says Dr Baghdadi. “In the past, VADs were primarily focused on stocking and fulfilment. Today, they must provide strategic support—technical, financial, and service-oriented—so that customers can thrive in this massive and ever-evolving market.”
Under Dr Baghdadi’s leadership, Ingram Micro has reached significant milestones, including strategic acquisitions, industry recognition, key partnerships, andregional expansion—all reinforcing its position as a leading value-added distributor in the Middle East and beyond.
Today, as he leads Ingram Micro in one of the most dynamic regions in the world, Dr Baghdadi remains focused on building a lasting legacy that empowers partners, accelerates digital transformation, and strengthens cybersecurity resilience.
A testament to growth
Today, Ingram Micro operates across more than 14 locations in the Middle East, including the UAE, Turkey, Saudi Arabia, Oman, Qatar, Kuwait, Jordan, Egypt, Lebanon, Iraq, Pakistan, Morocco, French speaking Africa, East Africa, Pakistan, and more, making it one of the region’s largest VADs. With an extensive portfolio spanning AI, cybersecurity, and physical security, the company continues to redefine technology distribution.
Recently, the company reached a major milestone by returning to the New York Stock Exchange, signaling the beginning of its next chapter of growth and expansion.
“Being listed on the NYSE is a proud moment for all 24,000 Ingram Micro employees worldwide. We have built a legacy of excellence, and now we are ready for the next chapter,” he says.
Dr Baghdadi sees this achievement as a springboard for even greater ambitions. “Our goal is to continue being the powerhouse behind the world’s leading technology brands. To further our vision and reinforce our position on the NYSE, we have and will continue to invest in the most advanced technologies and platforms to support our resellers and their customers. This is just the beginning,” he says.
AI and cybersecurity: The innovation engines for success
One of the key technologies at the forefront of Ingram Micro’s strategy is AI, a game-changer in the channel landscape. System integrators and resellers now rely on AI-driven automation, predictive analytics, and intelligent customer insights to improve efficiencies and deliver better solutions.
“Ingram Micro has introduced AI-powered platforms like Xvantage—X for Customers (X4C), X for Associates (X4A), and X for Vendors (X4V). These platforms use AI to streamline operations, enhance data analytics, and drive decision-making,” explains Dr Baghdadi. “The platforms go beyond enabling our customers, they’re also about empowering their customers, vendors, and our teams to work smarter and faster.”
Cybersecurity is another area of focus for Ingram Micro as the digital landscape grows more complex and cyber threats become increasingly sophisticated. With businesses facing an ever-expanding attack surface, the need for proactive, intelligent security solutions has never been greater.
By integrating AI into its security platforms, Ingram Micro is setting industry standards, providing companies with cutting-edge tools to detect, prevent, and respond to threats in real-time. AI-driven security solutions enhance efficiency, automate threat detection, and offer deeper insights to mitigate risks before they escalate.
“AI is essential in cybersecurity,” Dr Baghdadi says. “Cybercriminals are using AI to develop more advanced malware. We must fight fire with fire, leveraging AI-driven security to detect anomalies, prevent breaches, and safeguard critical information.”
While technology players and channel partners harness AI to strengthen cybersecurity, threat actors are exploiting it to launch more sophisticated, automated attacks—creating new and complex challenges for the channel. At the same time, compliance with global regulations such as the EU AI Act, US Department of Justice guidelines, and export restrictions adds another layer of complexity.
“Emerging AI platforms, chatbots, and micro-agents must meet stringent compliance standards. This is where customers need robust testing frameworks and cybersecurity solutions,” says Dr Baghdadi. “The challenge is real, but so is the opportunity. AI and GenAI solutions are growing at rates exceeding 30 per cent annually. Companies which invest in AI-driven security and compliance frameworks will be the winners in this space.”
To support customers, Ingram Micro offers advanced cybersecurity tools and expert guidance. One such initiative is Eyesight, a proprietary tool that scans publicly accessible information on customers’ websites, exposes vulnerabilities and provides tailored recommendations. This free service enables companies to proactively address security risks and enhance their service offerings.
“Our partners receive a detailed report that they can use to advise their customers. It’s about giving them the tools and skills to succeed,” Dr Baghdadi explains.
Bridging the skills gap
A critical challenge for businesses today is the shortage of skilled professionals capable of implementing and managing advanced IT solutions.
“We see a growing need for technical expertise in AI, cybersecurity, and cloud solutions. There simply aren’t enough skilled professionals to meet demand,” Dr Baghdadi says. “To address this, we are investing in training programmes, certifications, and AI-driven automation to bridge the gap.”
Ingram Micro collaborates with universities and tech providers to develop training programmes that equip professionals with the skills needed for tomorrow’s digital economy. By investing in education and enablement, the company is ensuring that the META region remains competitive in the global tech landscape.
The future of the META region
The META region is undergoing rapid digital transformation, with governments and enterprises investing heavily in AI, cloud computing, and cybersecurity. According to Dr Baghdadi, this presents a tremendous opportunity for technology providers.
“Governments are introducing new regulations to protect data and critical assets. At the same time, industrial diversification is creating demand for tailored technology solutions,” he says. “We are no longer just an oil and gas region. We have booming sectors in manufacturing, tourism, fintech, and AI-driven startups.”
Startups, in particular, are driving innovation across the region. From AI-driven fintech solutions to next-gen cybersecurity firms, these emerging businesses require specialised support to scale.
“Ingram Micro is committed to helping startups succeed. We provide access to cutting-edge technology, mentorship, and financial enablement to fuel their growth,” Dr Baghdadi asserts. “By fostering an ecosystem of innovation, we are shaping the future of technology in the region.”
As Ingram Micro continues to expand its influence, the company is not just enabling businesses—it is shaping the future of the digital economy. And for Dr Baghdadi, that is the true essence of building a legacy.
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