HID Global is making investments in its IoT-based brand protection services and expanding its community of partners who develop and deliver seamless front-end experiences to global brands and consumers.
According to the company, HID Trusted Tag Services make this possible by securely authenticating products from the time of production, through every step of the distribution process, and at the point of consumer sale–all with a simple tap of an Android or iOS phone.
“As a pioneer of brand protection, HID is able to quickly leverage Apple’s NFC read capabilities to drive mass adoption and help the average consumer avoid being duped by counterfeit products,” said Mark Robinton, Director Business Development and Strategic Innovation at HID Global. “Our solution goes beyond adding trust to the global supply chain; it also opens a secure channel for brands to engage directly with consumers as part of their brand loyalty strategy.”
HID Trusted Tag Services combine HID’s cloud authentication services with its trusted NFC tags that come in many form factors for variety of product shapes and sizes requiring brand authentication. HID’s trusted NFC tags are embedded into each product during the manufacturing process, and are easily read using NFC-enabled smartphones (both Android and iOS v11 and newer). The advanced cryptographic capabilities of the embedded tags make them impossible to be cloned or copied, and the extended security features in HID’s cloud authentication service provide privacy-preserving brand authentication and consumer engagement in a closed and trusted environment.
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