Elitser Technologies (Elitser), a leading global information technology, consulting and business process services company has unveiled its new logo and announced a new corporate brand identity – right from the company website, social media platforms and messaging; signifying its evolution and enthusiasm to grow in the digital era.
This marks a significant milestone in the company’s journey, providing an opportunity to reflect on everything that the original Elitser brand stood for and everything that it now aspires to become as the solutions provider moves forward into an exciting future.
Jignasu Rathod, CEO, Elitser Technologies, said, “It is not just our logo that has changed. We’ve transformed our website, our social media, our messaging and our focus to better reflect the way we help our clients to be more effective with their IT modernisation, transformation initiatives and success measurements.”
Thought Process: New Logo and Brand
The new logo represents the way Elitser delivers world-class end-to-end solutions and services to its enterprise clients across industries by integrating technologies and domain expertise.
Each color in the logo represent ideas, insights, technologies, industries and geographies. The arrow between the colors symbolises Elitser’s commitment to deliver integrated solutions to various industries across different geographies. The black color text creates a sense of power, authority and sophistication.
Along with the new identity, Elitser has also rearticulated its core values: Respect Everybody, Work with Honesty & Integrity , Deliver Quality, Adopt Change and Learn & Share the knowledge.
Rathod added, “Our mission is a refined version of what we have always known best about ourselves: ‘To evolve into a leading IT company providing cutting edge solutions to our clients by integrating technologies, practicality and aesthetics’”.
Core Principles: Remain the Same
Since its inception in 2003, Elitser has experienced tremendous growth. The company became a trusted partner of global top-notch software vendors in the ITSM and Infrastructure Management software space and a leader in providing solutions and services for its esteemed clients.
“Our approach of providing consulting-led strategies and technology-led solutions have enabled our enterprise-level customers to direct their IT transformation initiatives towards business agility, innovation and growth,” Rathod said. “Behind the new look we are still the same company and same team, dedicated to providing you the best possible services and solutions. We’re incredibly proud of the work that we do at Elitser and thankful to our dedicated employees, committed partnerships and satisfied clients that have accompanied us in our growth story.”
With a fresh new corporate identity, Elitser Technologies aims to continue its campaign and growth to be a preeminent provider of IT solutions and services to global clientele.
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